[{"data":1,"prerenderedAt":669},["ShallowReactive",2],{"post-\u002Fposts\u002Fwhy-choose-privacy-focused-analytics":3,"post-author-garywoodfine":276,"post-aside-video-none":6,"\u002Fposts\u002Fwhy-choose-privacy-focused-analytics-surround":285,"navigation":296,"content-section-services":344,"content-section-products":347,"content-section-company":350,"legal-link":352,"authors":368,"author-garywoodfine":397,"post-aside-related-candidates":398},{"id":4,"title":5,"aside":6,"author":7,"body":8,"category":254,"date":255,"description":256,"extension":257,"featureImage":258,"meta":260,"navigation":262,"path":263,"seo":264,"sitemap":265,"slug":6,"stem":273,"subtitle":256,"summary":274,"tags":6,"updated":6,"video":6,"__hash__":275},"posts\u002Fposts\u002Fwhy-choose-privacy-focused-analytics.md","Why choose privacy focused Analytics",null,"garywoodfine",{"type":9,"value":10,"toc":242},"minimark",[11,15,18,21,24,29,32,35,38,41,45,48,51,54,83,86,91,101,107,113,118,121,127,130,139,143,147,161,164,169,173,176,179,190,193,197,200,203,229,233,240],[12,13,14],"p",{},"We can all agree that the internet is great for so many reasons and it has completely transformed many aspects of our\nlives and also transformed many industries. On the whole it has been a net positive for humanity. However, it also\nhas some disadvantages too, primarily due to some companies and organisations taking advantages of it to completely\ninvade your individual privacy. Entire industries have sprung up to collect as much data as possible relating to\nbrowsers of websites, this ultimately involves tracking everything about you and using that data to treat you as the\nultimate product.",[12,16,17],{},"Unfortunately, all this data collection ultimately leads to a lot of malicious intent. Despite these\ncompanies may claim that they will never use the data for nefarious purposes, ultimately if you collect and store all\nthis data the temptation to use this data for ill intent is too great, this ultimately is human nature.",[12,19,20],{},"It has become a balancing act to get the data you need but at the same time respecting the users of your site or\nservice right to privacy.",[12,22,23],{},"When starting any new web based project one of the most important things to consider is user feedback and interaction\nmetrics. The two primary reasons why you would want to collect website analytics is for:",[25,26,28],"h4",{"id":27},"accurate-website-metrics","Accurate Website Metrics",[12,30,31],{},"Get accurate website metrics, such as PageViews, unique PageViews, and time spent on the site or application.",[12,33,34],{},"When you’re trying to build and grow a small business, you’re juggling a lot of tasks, ideas, and responsibilities. It\ncan be overwhelming to keep track of everything while also trying to make the best decisions for your company’s future.",[12,36,37],{},"Add into this Data Protection and Compliance issues you could inadvertently embroil yourself in, by making use of\nanalytics tools that capture and retain too much personal identifying details of your users, and all the legal costs.",[12,39,40],{},"Free software is usually free for reasons. In many cases, it may be free because you are actually the product, or as is\nthe case for most other analytics software to defer risks.",[25,42,44],{"id":43},"actionable-insights","Actionable Insights",[12,46,47],{},"Keep track of how your website is performing and identify areas of improvement.",[12,49,50],{},"Keeping tabs on your web analytics metrics will help to inform which articles and content are the most popular,\nwhich pages attract the most visitors to enter your site, what content they gravitate to, how long they stay on your\nsite, and even what type of device they are using.",[12,52,53],{},"The most popular metrics that site owners are interested in include:",[55,56,57,65,71,77],"ul",{},[58,59,60,64],"li",{},[61,62,63],"strong",{},"PageViews",": The number of pageviews by site visitors and which pages are viewed overall.",[58,66,67,70],{},[61,68,69],{},"Time on site:"," The time spent on your website viewing your content.",[58,72,73,76],{},[61,74,75],{},"Bounce rate:"," How many folks land on your site and leave without continuing on.",[58,78,79,82],{},[61,80,81],{},"Sessions:"," Sessions by site visitor indicate the amount of time visitors stay on your site by visit.",[12,84,85],{},"Over the years the industries defacto choice for website analytics has been Google Analytics. However, there are\ngrowing concerns about data collection and privacy. Pervasive tracking and data collection, is both creepy and\nunnecessary. Even worse, it feels like most people are either unaware of what data is being collected or just assume\nit’s the only way to operate.",[87,88,90],"h2",{"id":89},"what-is-fathom-analytics","What is Fathom Analytics",[12,92,93,100],{},[94,95,99],"a",{"href":96,"rel":97},"https:\u002F\u002Fusefathom.com\u002Fref\u002FJCGMAJ",[98],"nofollow","Fathom Analytics"," is a privacy-focused web analytics platform aiming to provide website owners with essential insights\ninto their traffic and user behaviour without compromising user privacy.",[12,102,103,106],{},[94,104,99],{"href":96,"rel":105},[98]," ’ core principles are simplicity, privacy, and GDPR compliance. The platform is designed to be easy to\nuse and provides only essential metrics, making it a great choice for website owners who don’t want to be overwhelmed by\ndata. They also take user privacy seriously, collecting only the data that’s necessary and anonymising IP addresses by\ndefault. This means businesses using Fathom Analytics have complete control over what data they collect and how they use it.",[12,108,109,112],{},[94,110,99],{"href":96,"rel":111},[98],"  operates a business model that centres on simply charging customers for software. This approach\nensures that Fathom Analytics is not secretly profiting off user data and puts transparency and user privacy at the\nforefront of its service.",[114,115,117],"h3",{"id":116},"why-privacy-matter-in-analytics","Why Privacy Matter In Analytics",[12,119,120],{},"Many people will ask why they should care about privacy when it comes to analytics data. In my opinion this is a very\nimportant question. The best way one can think about this in my opinion, is a quote I heard some years ago, and I\nwish I could remember who it was that said it.",[122,123,124],"quote",{},[12,125,126],{},"If you are getting something for free, then you are the product!",[12,128,129],{},"When it comes to Google Analytics this statement is 100% correct and even more so, because when it comes to\nGoogle Analytics, you and your customers are the product, and all your data and your customers data is being\nhoovered up and used by Google to enrich itself.",[12,131,132,133,138],{},"Google tracks your customer not only on your site, but their entire journey across multiple sites. This enables Google\nto determine a rich set of demographic data about individuals browsing the internet and your site. It's when I\nread ",[94,134,137],{"href":135,"rel":136},"https:\u002F\u002Fgarywoodfine.com\u002Freviews\u002Fbooks\u002Fmindf*ck",[98],"Minf*ck: Inside Cambridge Analytica's Plot to Break the World"," did I realise just how creepy and nefarious this\ntype of activity can really be.",[140,141],"content-image",{"image":142,"link":96,"title":99},"blog\u002Faff03_ovsfde",[114,144,146],{"id":145},"what-are-the-best-features-of-fathom-analytics","What are the best features of Fathom Analytics",[55,148,149,152,155,158],{},[58,150,151],{},"Designed with security in mind, and all of your data is encrypted and securely stored on Fathom servers.",[58,153,154],{},"easy to install. Add a single line of code to your website, and you’ll be ready to start collecting data.",[58,156,157],{},"cost-effective. The pricing plans are affordable for any budget, and you get access to all the features you need\nto track website analytics.",[58,159,160],{},"Fathom is faster and better for your website's performance and SEO than Google Analytics",[12,162,163],{},"These are all great features, but for me the best feature by far, is that because Fathom Analytics does not use any\ncookies and does track any individual users, there is no need to have any of those Cookie Law popups on your website.",[165,166],"github-code",{"account":167,"repo":168},"threenine","nuxt-fathom",[114,170,172],{"id":171},"why-i-chose-fathom-analytics-for-my-projects","Why I chose Fathom Analytics for my projects",[12,174,175],{},"I predominantly choose Fathom Analytics for my side projects over Google Analytics for analytics because Google Analytics is hard to understand and learn. Google, as a company, has a bad track record with privacy. And Big Tech generally pretends their software is free, where in reality you and your data are the actual product.",[12,177,178],{},"Here are a few other reasons why I prefer fathom:",[55,180,181,184,187],{},[58,182,183],{},"The embed code doesn’t invade the privacy of website visitors and it doesn't require cookies for tracking purposes.",[58,185,186],{},"The company behind Fathom Analytics is independently owned - They don’t have to answer to Venture Capitalists or\nfat-cat board directors—the only folks that matter are their customers.",[58,188,189],{},"Fathom’s dashboard is a single page of valuable data—no training, no certifications—just intuitive,\neasy-to-understand information.",[12,191,192],{},"I personally hate those annoying cookie banners, Fathom Analytics is focused on GDPR compliance and data privacy. This\nmeans there is no need a cookie banner for analytics if you use Fathom.",[114,194,196],{"id":195},"is-fathom-analytics-right-for-you","Is Fathom Analytics right for you?",[12,198,199],{},"A question I'm often asked is whether Fathom Analytics is a great choice for all websites, and my answer is almost a\nlways very much the typical consultants answer , which is It depends.... because after all these things are almost always subjective.",[12,201,202],{},"There are a few things what the answer typically depends on and I'll try clarify as much as I can.",[55,204,205,211,217,223],{},[58,206,207,210],{},[61,208,209],{},"Does the privacy of your users matter to you ?"," - personally this means quite a bit to me. I hate browsing the\nweb and being subjected to pointless Cookie notice popups and I always go to great lengths to minimise the encroachment\non my privacy, by making use of Brave Browser and Duck Duck Go as much as possible. On my Brave Browser I have it set\nto maximum blocking anyway, I've discussed this previously How to Get back your online privacy",[58,212,213,216],{},[61,214,215],{},"You don't mind paying for software"," -  Fathom Analytics  is paid for software. However, The pricing plans are\naffordable for any budget, and you get access to all the features you need to track website analytics.",[58,218,219,222],{},[61,220,221],{},"You want simple analytics"," - Fathom Analytics does one thing and it does the one thing really well. It doesn't\nover stuff your analytics with million and 1 useless half baked features that you think you might need.  It's focus is\non providing simple and actionable website analytics with the privacy of your users included.",[58,224,225,228],{},[61,226,227],{},"You want fast analytics"," -  Fathom Analytics does not require you to include a heavy Javascript library on your\nwebsite. It's fast simple and completely unobtrusive. Check out my guide on How to add Fathom Analytics to Nuxt 3",[114,230,232],{"id":231},"conclusion","Conclusion",[12,234,235,236,239],{},"In my opinion ",[94,237,99],{"href":96,"rel":238},[98],"  is an excellent choice for website analytics and worth considering when you’re looking\nfor a powerful, user-friendly analytics platform, and that is why it is my defacto choice for Web Analytics on all my\nweb projects.",[140,241],{"image":142,"link":96,"title":99},{"title":243,"searchDepth":244,"depth":244,"links":245},"",2,[246],{"id":89,"depth":244,"text":90,"children":247},[248,250,251,252,253],{"id":116,"depth":249,"text":117},3,{"id":145,"depth":249,"text":146},{"id":171,"depth":249,"text":172},{"id":195,"depth":249,"text":196},{"id":231,"depth":249,"text":232},"privacy","2024-07-01","Why all websites need to be concerned about the privacy of their users","md",{"url":259,"title":5},"v1690313893\u002Fblog\u002Ffathom-header_y7s0x2",{"publishDateTime":261},"2024-07-01:17:30",true,"\u002Fposts\u002Fwhy-choose-privacy-focused-analytics",{"title":5,"description":256},{"loc":263,"lastmod":255,"changefreq":266,"priority":267,"images":268},"monthly",0.8,[269,271],{"loc":270},"https:\u002F\u002Fres.cloudinary.com\u002Fthreenine-co-uk\u002Fimage\u002Fupload\u002Ff_jpg,w_1200\u002Fv1690313893\u002Fblog\u002Ffathom-header_y7s0x2",{"loc":272},"https:\u002F\u002Fres.cloudinary.com\u002Fthreenine-co-uk\u002Fimage\u002Fupload\u002Ff_jpg,w_1200\u002Fblog\u002Faff03_ovsfde","posts\u002Fwhy-choose-privacy-focused-analytics","Why all websites need to be concerned about the privacy of their usersn","f60sK0Z0zqA-uvJwVY8nACg2Dbahzl73Wy2-6fpg-zs",{"name":277,"to":278,"avatar":279,"sameAs":280},"Gary Woodfine","https:\u002F\u002Fgarywoodfine.com","garywoodfine_tlccjw",[281,282,283,284],"https:\u002F\u002Fgithub.com\u002Fgarywoodfine","https:\u002F\u002Fwww.youtube.com\u002F@Threenineio","https:\u002F\u002Fnjump.me\u002Fnpub1a3jz7w9laar2k77dkkh2rhxunr9zpja5emrl5yrxetamt29swqyqmmt32y","nostr:npub1a3jz7w9laar2k77dkkh2rhxunr9zpja5emrl5yrxetamt29swqyqmmt32y",[286,291],{"title":287,"path":288,"stem":289,"description":290,"children":-1},"The Importance of Privacy in Web Analytics","\u002Fposts\u002Fimportance-of-privacy-in-web-analytics","posts\u002Fimportance-of-privacy-in-web-analytics","Why all websites and apps need to be concerned about the privacy of their users",{"title":292,"path":293,"stem":294,"description":295,"children":-1},"Why privacy is a fundamental human right","\u002Fposts\u002Fwhy-privacy-is-a-fundamental-human-right","posts\u002Fwhy-privacy-is-a-fundamental-human-right","Why businesses need to be more concerned about customer privacy",{"id":297,"extension":298,"items":299,"meta":341,"stem":342,"__hash__":343},"navigation\u002Fnavigation.yaml","yaml",[300,313,326,334],{"label":301,"children":302},"products",[303,308],{"label":304,"icon":305,"description":306,"to":307},"Diogel","material-symbols:preview","Keep your Nostr identity in your hands, in your browser, on your phone or on your own server.","\u002Fproducts\u002Fdiogel",{"label":309,"icon":310,"description":311,"to":312},"Nostrfi","i-lucide-radio-tower","Nostr relay, storage and backend-service infrastructure for builders and operators.","\u002Fproducts\u002Fnostrfi",{"label":314,"children":315},"services",[316,321],{"label":317,"description":318,"icon":319,"to":320},"Nostr product development","Focused engineering support for teams building Nostr-native products, tools and protocol-aware user experiences.","game-icons:ostrich","\u002Fservices\u002Fnostr-product-development",{"label":322,"description":323,"icon":324,"to":325},"Bitcoin product development","Engineering for Bitcoin payments, wallet-connected flows and products where users hold their own keys.","bx:bxl-bitcoin","\u002Fservices\u002Fbitcoin-product-development",{"label":327,"children":328},"company",[329],{"label":330,"icon":331,"description":332,"to":333},"About","i-lucide-file-text","What we believe, what we build and how we work.","\u002Fcompany\u002Fabout",{"label":335,"children":336},"resources",[337],{"label":338,"icon":331,"description":339,"to":340},"Blog","Practical Bitcoin, Nostr and product engineering guides.","https:\u002F\u002Fthreenine.blog",{},"navigation","n-Xc9COCwoCHJiMCeBNLauHtuhxcGol-wu9S2og3Rqs",[345,346],{"label":317,"description":318,"icon":319,"to":320},{"label":322,"description":323,"icon":324,"to":325},[348,349],{"label":304,"icon":305,"description":306,"to":307},{"label":309,"icon":310,"description":311,"to":312},[351],{"label":330,"icon":331,"description":332,"to":333},[353,356,359,362,365],{"path":354,"title":355},"\u002Flegals\u002Fcookie-policy","Cookie Policy",{"path":357,"title":358},"\u002Flegals\u002Fcopyright","Copyright",{"path":360,"title":361},"\u002Flegals\u002Fcustomer-support","Customer Support",{"path":363,"title":364},"\u002Flegals\u002Fprivacy-policy","Privacy Policy",{"path":366,"title":367},"\u002Flegals\u002Fterms-of-service","Terms of Service",{"id":369,"title":277,"avatar":279,"body":370,"description":374,"extension":257,"meta":389,"name":277,"navigation":262,"path":390,"role":391,"sameAs":392,"seo":393,"stem":394,"summary":395,"to":278,"username":7,"__hash__":396},"authors\u002Fauthors\u002FGary Woodfine.md",{"type":9,"value":371,"toc":387},[372,375,378,381,384],[12,373,374],{},"Polyglot software engineer with extensive experience in software engineering, with a passion to build great scalable software to solve complex business problems. A track record in developing high-performance backend systems, optimizing architecture, and ensuring continuous availability of critical APIs.",[12,376,377],{},"I'm an independent software developer, vendor, architect, consultant, blogger, Bitcoin & Nostr Enthusiast. I've provided software development expertise and helped augment software development skills and teams for a number of startups, product companies, corporate IT shops, and consulting firms.",[12,379,380],{},"I started out in the software world back in 1995, building websites with HoTMetaL Pro & ASP and moved on to building web apps with .NET when it released in Beta in 2001, since then, I've shipped systems in just about every industry.",[12,382,383],{},"Along my journey, I have also shipped various platforms & products in a number of other programming languages or software development frameworks that have had their moments in the sun, but somehow I have always made way back to C# & .Net.",[12,385,386],{},"Over the years, I've strived to improve how I and my teams deliver value to the clients, customers, and end-users. That has led me down the path of exploring Agile, Domain-Driven Design, REST, messaging, distributed systems, and anything else I thought could help.",{"title":243,"searchDepth":244,"depth":244,"links":388},[],{},"\u002Fauthors\u002Fgary-woodfine","Managing Director",[281,282,283,284],{"title":277,"description":374},"authors\u002FGary Woodfine","independent software developer, vendor, architect, consultant, blogger, Bitcoin & Nostr Enthusiast. I've provided software development expertise and helped augment software development skills and teams for a number of startups, product companies, corporate IT shops, and consulting firms.","30ZWJ-6T2g8S0kLLgUhZWA7_QFUOpa5CElif7tAhsLo",{"title":277,"name":277,"role":391,"summary":395,"avatar":279,"username":7,"to":278},[399,410,421,428,435,442,453,462,468,475,479,486,496,505,511,517,522,527,536,542,549,555,559,564,569,573,576,581,587,589,596,605,611,616,624,629,635,640,645,649,655,660,664],{"path":400,"title":401,"date":402,"tags":403,"category":404,"featureImage":408},"\u002Fposts\u002Fwhat-is-a-nostr-client","What is a Nostr client?","2026-10-26",[404,405,254,406,407],"nostr","nostr-client","keys","getting-started",{"url":409,"title":401},"v1690313893\u002Fnostr-logo_hwrql1",{"path":411,"title":412,"date":413,"tags":414,"category":404,"featureImage":419},"\u002Fposts\u002Fhow-to-choose-nostr-relays","How to Choose Nostr Relays","2026-04-11",[404,415,254,416,417,418],"relay","security","nostr-relays","censorship-resistance",{"url":409,"title":420},"How to choose nostr relays",{"path":422,"title":423,"date":413,"tags":424,"category":404,"featureImage":427},"\u002Fposts\u002Fnostr-relays-privacy-and-security","Nostr Relays, Privacy, and Security",[404,415,254,416,425,426],"key-management","nostr-relay",{"url":409,"title":423},{"path":429,"title":430,"date":413,"tags":431,"category":404,"featureImage":433},"\u002Fposts\u002Fwhat-is-a-nostr-relay","What is a Nostr Relay?",[404,415,254,418,432,426],"decentralization",{"url":409,"title":434}," What is a Nostr Relay?",{"path":436,"title":437,"date":438,"tags":439,"category":404,"featureImage":441},"\u002Fposts\u002Fwhy-nostr-keys-better-privacy","Why Nostr keys and identity are better for privacy","2026-04-06",[404,254,440,416],"identity",{"url":409,"title":437},{"path":443,"title":444,"date":445,"tags":446,"category":404,"featureImage":452},"\u002Fposts\u002Fbest-nostr-browser-extensions-2026","Best Nostr Browser Extensions (2026): Complete Comparison","2026-03-24",[404,447,448,416,449,450,451],"browser-extension","nip-07","comparison","porwr","diogel",{"url":409,"title":444},{"path":454,"title":455,"date":445,"tags":456,"category":404,"featureImage":459},"\u002Fposts\u002Fhow-to-get-started-with-porwr","Getting Started with Nostr: Porwr Setup Guide (2026)",[457,254,404,450,451,458,448,447],"social","cryptography",{"url":460,"title":461},"v1690313893\u002Fblog\u002Fdiogel-product-header_x3az6t","Porwr Browser Extension",{"path":463,"title":464,"date":465,"tags":466,"category":404,"featureImage":467},"\u002Fposts\u002Fhow-to-manage-keys-for-nostr","How to manage keys for Nostr","2025-12-15",[404,406,254,416],{"url":409,"title":464},{"path":469,"title":470,"date":465,"tags":471,"category":404,"featureImage":474},"\u002Fposts\u002Fhow-to-self-host-your-nip-05-identity","How to self-host your NIP-05 identity",[404,472,254,473],"nip-05","self-hosting",{"url":409,"title":470},{"path":293,"title":292,"date":476,"tags":6,"category":254,"featureImage":477},"2025-12-09",{"url":478,"title":292},"v1690313893\u002Fprivacy-header_exiblo",{"path":480,"title":481,"date":482,"tags":6,"category":483,"featureImage":484},"\u002Fposts\u002Fhow-government-monetary-policy-erodes-the-value-of-money","How government monetary policy erodes the value of money","2025-12-01","bitcoin",{"url":485,"title":481},"v1719908027\u002Fbitcoin_szcm1m",{"path":487,"title":488,"date":489,"tags":490,"category":483,"featureImage":494},"\u002Fposts\u002Fbitaxe-touch-genesis-batch","Bitaxe Touch Genesis Batch","2025-07-23",[491,492,493],"bitaxe","mining","solo",{"url":495,"title":488},"v1690313878\u002Fbitaxe-touch_c6qrjd",{"path":497,"title":498,"date":499,"tags":500,"category":483,"featureImage":504},"\u002Fposts\u002Fbitcoin-is-not-a-ponzi-scheme","Bitcoin is not a Ponzi Scheme","2025-07-22",[501,502,503],"ponzi","economics","investment",{"url":485,"title":498},{"path":506,"title":507,"date":499,"tags":508,"category":483,"featureImage":510},"\u002Fposts\u002Fgetting-started-with-public-pool-mining","Getting started with Public Pool Mining",[492,493,509],"lottery",{"url":485,"title":507},{"path":512,"title":513,"date":514,"tags":515,"category":483,"featureImage":516},"\u002Fposts\u002Fgetting-started-with-solo-mining","Getting started with solo mining","2025-07-19",[491,492,493,509],{"url":485,"title":513},{"path":518,"title":519,"date":514,"tags":520,"category":483,"featureImage":521},"\u002Fposts\u002Fwhat-is-bitcoin-mining","What is Bitcoin mining",[492,483],{"url":485,"title":519},{"path":523,"title":524,"date":514,"tags":525,"category":483,"featureImage":526},"\u002Fposts\u002Fwhat-is-solo-mining","What is solo mining",[493],{"url":485,"title":524},{"path":528,"title":529,"date":530,"tags":531,"category":483,"featureImage":534},"\u002Fposts\u002Fhow-to-run-a-bitcoin-node","How to run a Bitcoin Node with Umbrel Home","2025-07-14",[532,533],"node","umbrel",{"url":485,"title":535},"How to run a Bitcoin node",{"path":537,"title":538,"date":539,"tags":540,"category":404,"featureImage":541},"\u002Fposts\u002Fhow-to-get-started-with-nostr","How to get started with Nostr","2024-10-09",[404,407,254,406],{"url":409,"title":538},{"path":543,"title":544,"date":545,"tags":6,"category":546,"featureImage":547},"\u002Fposts\u002Fhow-to-use-layouts-and-pages-in-nuxt","How to use layouts and pages in 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